Source: Forbes
Values calculated November 2013| Rank | Brand | Brand Value ($bil) | 1-Yr Value Change (%) | Brand Revenue ($bil) | Company Advertising ($mil) | Industry |
|---|---|---|---|---|---|---|
| 1 |  Apple | 104.3 | 20 | 156.5 | 1,100 | Technology |
| 2 |  Microsoft | 56.7 | 4 | 77.8 | 2,600 | Technology |
| 3 |  Coca-Cola | 54.9 | 9 | 23.5 | 3,342 | Beverages |
| 4 |  IBM | 50.7 | 5 | 104.5 | 1,339 | Technology |
| 5 |  | 47.3 | 26 | 43.5 | 772 | Technology |
| 6 |  McDonald's | 39.4 | 5 | 88.3 | 788 | Restaurants |
| 7 |  General Electric | 34.2 | 2 | 132.1 | - | Diversified |
| 8 |  Intel | 30.9 | -4 | 53.3 | 2,000 | Technology |
| 9 |  Samsung | 29.5 | 53 | 181.0 | 4,398 | Technology |
| 10 |  Louis Vuitton | 28.4 | 16 | 9.4 | 4,211 | Luxury |
| 11 |  BMW | 27.9 | 6 | 77.6 | - | Automotive |
| 12 |  Cisco | 27.0 | 3 | 48.6 | 218 | Technology |
| 13 |  Oracle | 26.9 | 4 | 37.2 | 85 | Technology |
| 14 |  Toyota | 25.6 | 17 | 186.6 | 3,970 | Automotive |
| 15 |  AT&T | 24.2 | 0 | 126.4 | 2,910 | Telecom |
| 16 |  Mercedes-Benz | 23.5 | 8 | 90.9 | - | Automotive |
| 17 |  Disney | 23.1 | 21 | 22.0 | 2,500 | Leisure |
| 18 |  Wal-Mart | 21.7 | 7 | 299.5 | 2,300 | Retail |
| 19 |  Budweiser | 21.1 | 14 | 9.9 | - | Alcohol |
| 20 |  Honda | 21.1 | 1 | 115.2 | 3,048 | Automotive |
| 21 |  SAP | 19.6 | 28 | 20.3 | - | Technology |
| 22 |  Verizon | 19.3 | 0 | 115.8 | 2,381 | Telecom |
| 23 |  Gillette | 18.3 | 9 | 8.0 | 9,300 | Consumer Packaged Goods |
| 24 |  NIKE | 18.2 | 14 | 23.7 | 2,745 | Apparel |
| 25 |  Pepsi | 18.1 | 13 | 13.3 | 2,200 | Beverages |
| 26 |  American Express | 18.0 | 5 | 33.8 | 2,890 | Financial Services |
| 27 |  Nescafe | 17.7 | 2 | 10.7 | - | Beverages |
| 28 |  L'Oréal | 16.9 | 16 | 10.6 | 8,707 | Consumer Packaged Goods |
| 29 |  Marlboro | 16.6 | 9 | 23.6 | 483 | Tobacco |
| 30 |  H&M | 16.1 | 12 | 18.3 | - | Retail |
| 31 |  Hewlett-Packard | 15.3 | -16 | 119.9 | 1,000 | Technology |
| 32 |  HSBC | 15.2 | 0 | 104.9 | - | Financial Services |
| 33 |  Amazon.Com | 14.7 | 44 | 60.6 | 2,000 | Technology |
| 34 |  Visa | 14.2 | 12 | 10.4 | - | Financial Services |
| 35 |  Siemens | 13.7 | 1 | 100.6 | - | Diversified |
| 36 |  | 13.7 | 4 | 5.1 | 67 | Technology |
| 37 |  ESPN | 12.9 | 12 | 10.4 | 2,500 | Media |
| 38 |  Gucci | 12.1 | 1 | 4.7 | - | Luxury |
| 39 |  Nestle | 11.8 | 18 | 11.3 | - | Consumer Packaged Goods |
| 40 |  Frito-Lay | 11.6 | 6 | 11.1 | 2,200 | Consumer Packaged Goods |
| 41 |  IKEA | 11.5 | 5 | 35.5 | - | Retail |
| 42 |  Danone | 11.1 | 13 | 13.3 | - | Consumer Packaged Goods |
| 43 |  Audi | 10.9 | 1 | 55.2 | - | Automotive |
| 44 |  Ford | 10.6 | 34 | 130.0 | 4,000 | Automotive |
| 45 |  Coach | 10.5 | 1 | 5.1 | 103 | Luxury |
| 46 |  Fox | 10.2 | 20 | 11.7 | 2,200 | Media |
| 47 |  UPS | 10.2 | 13 | 54.1 | - | Transportation |
| 48 |  Home Depot | 10.1 | 12 | 74.8 | 831 | Retail |
| 49 |  Accenture | 9.7 | 10 | 30.4 | - | Business Services |
| 50 |  Thomson Reuters | 9.6 | -10 | 7.2 | - | Media |
| 51 |  Pampers | 9.6 | 12 | 10.4 | 9,300 | Consumer Packaged Goods |
| 52 |  Zara | 9.4 | 11 | 13.5 | - | Retail |
| 53 |  Hermès | 9.3 | 20 | 4.5 | 234 | Luxury |
| 54 |  J.P. Morgan | 9.1 | -30 | 43.1 | - | Financial Services |
| 55 |  Kraft | 9.1 | -10 | 7.1 | 640 | Consumer Packaged Goods |
| 56 |  Wells Fargo | 9.0 | -14 | 91.2 | 578 | Financial Services |
| 57 |  Canon | 8.7 | -11 | 41.8 | 998 | Technology |
| 58 |  Kellogg's | 8.7 | -6 | 7.1 | 1,120 | Consumer Packaged Goods |
| 59 |  Ebay | 8.5 | 14 | 6.3 | 1,100 | Technology |
| 60 |  Caterpillar | 8.5 | 21 | 65.9 | - | Heavy Equipment |
| 61 |  Adidas | 8.4 | 23 | 14.5 | - | Apparel |
| 62 |  Volkswagen | 8.1 | 16 | 145.7 | - | Automotive |
| 63 |  Nintendo | 8.0 | -39 | 7.6 | - | Technology |
| 64 |  Colgate | 7.9 | 7 | 3.9 | 1,792 | Consumer Packaged Goods |
| 65 |  Bank of America | 7.7 | -9 | 83.3 | 1,873 | Financial Services |
| 66 |  Shell | 7.6 | 5 | 467.2 | - | Oil & Gas |
| 67 |  Mastercard | 7.4 | 8 | 7.4 | 775 | Financial Services |
| 68 |  Rolex | 7.4 | 14 | 4.5 | - | Luxury |
| 69 |  Red Bull | 7.2 | 16 | 6.3 | - | Beverages |
| 70 |  Prada | 7.1 | 23 | 3.4 | 193 | Luxury |
| 71 |  Philips | 7.1 | 14 | 31.9 | 1,144 | Diversified |
| 72 |  Nokia | 7.0 | -55 | 38.8 | - | Technology |
| 73 |  Lexus | 7.0 | 1 | 18.7 | 3,970 | Automotive |
| 74 |  Chanel | 7.0 | 13 | 4.4 | - | Luxury |
| 75 |  Heineken | 7.0 | 7 | 6.0 | - | Alcohol |
| 76 |  Starbucks | 6.9 | 9 | 13.0 | - | Restaurants |
| 77 |  Allianz | 6.9 | 5 | 130.8 | - | Financial Services |
| 78 |  Nissan | 6.9 | 17 | 108.5 | 2,749 | Automotive |
| 79 |  Goldman Sachs | 6.8 | -15 | 41.7 | - | Financial Services |
| 80 |  Sony | 6.6 | -20 | 69.5 | 4,260 | Technology |
| 81 |  Hyundai | 6.5 | 21 | 49.7 | 1,947 | Automotive |
| 82 |  Exxon Mobil | 6.4 | 18 | 420.7 | - | Oil & Gas |
| 83 |  John Deere | 6.4 | 14 | 36.2 | 177 | Heavy Equipment |
| 84 |  Dell | 6.4 | -23 | 56.9 | 833 | Technology |
| 85 |  Boeing | 6.4 | 12 | 81.7 | - | Aerospace |
| 86 |  Ralph Lauren | 6.4 | 28 | 6.4 | 217 | Apparel |
| 87 |  Chase | 6.3 | -9 | 56.8 | - | Financial Services |
| 88 |  Lancome | 6.2 | 13 | 4.0 | 8,707 | Consumer Packaged Goods |
| 89 |  Santander | 6.0 | -2 | 57.3 | 855 | Financial Services |
| 90 |  Ericsson | 5.9 | -35 | 34.6 | - | Technology |
| 91 |  FedEx | 5.8 | 10 | 44.3 | 424 | Transportation |
| 92 |  Subway | 5.7 | 17 | 18.1 | - | Restaurants |
| 93 |  ING | 5.7 | 8 | 118.7 | 722 | Financial Services |
| 94 |  Credit Suisse | 5.7 | -9 | 42.0 | - | Financial Services |
| 95 |  Porsche | 5.7 | 16 | 17.8 | - | Automotive |
| 96 |  Heinz | 5.6 | 2 | 4.4 | 314 | Consumer Packaged Goods |
| 97 |  AXA | 5.6 | 10 | 149.3 | - | Financial Services |
| 98 |  MTV | 5.6 | -7 | 3.1 | 1,205 | Media |
| 99 |  Burberry | 5.5 | 13 | 3.0 | - | Luxury |
| 100 |  Estee Lauder | 5.4 | 15 | 4.4 | 2,798 | Consumer Packaged Goods |
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