Thursday, March 6, 2014

Verizon Looks to Mobile Streaming for Entry into TV Content

Source: brandchannel.com


With net neutrality out the door and streaming the new "it" thing, TV providers and content producers are getting busy to strike deals.
Disney and Dish recently agreed to a long-term contract that will deliver all Disney-owned content, including ABC and ESPN, to the network's subscribers in exchange for Dish dropping its ad-skipping feature that was the focus of litigation between the two companies. And now Verizon is reportedly in talks with content providers to deliver web-based TV services to mobile phones.
"I have personally had discussions with the CEOs of the large content companies, and we would love to partner with them to see how we can take FiOS contact mobilely across the country," Verizon CEO Lowell McAdam said Tuesday at the Morgan Stanley Technology, Media & Telecom Conference, Reuters reports. This comes after Verizon acquired Intel's OnCue service back in January to help it get into “next-generation video services” more quickly.
Content providers had been leery of such deals in the past because they didn’t want to cannibalize their existing audience, but McAdam told attendees that there has been the realization by programmers that audience growth can occur through the addition of online video, Deadline notes.
Verizon has also apparently started to capitalize on the binge-viewing trend by offering full seasons of more than 140 TV shows, including Breaking Bad, Mad Men, Game of Thrones, and Boardwalk Empire, Multichannel News reports. It also now has a “Feel Free to Binge” folder that offers up more than 23 in-season TV series for free.
Following Comcast's lead, Verizon is also in talks with Netflix to cut a deal that would guarantee that Netflix content gets transmitted at a faster rate. 

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