| 2013 Rank | Brand | Brand Value ($m) | |||||
|---|---|---|---|---|---|---|---|
|
1
| 2 |  | Apple | United States | Technology | 98,316 | 28% |
|
2
| 4 |  | United States | Technology | 93,291 | 34% | |
|
3
| 1 |  | Coca-Cola | United States | Beverages | 79,213 | 2% |
|
4
| 3 |  | IBM | United States | Business Services | 78,808 | 4% |
|
5
| 5 |  | Microsoft | United States | Technology | 59,546 | 3% |
|
6
| 6 |  | GE | United States | Diversified | 46,947 | 7% |
|
7
| 7 |  | McDonald's | United States | Restaurants | 41,992 | 5% |
|
8
| 9 |  | Samsung | South Korea | Technology | 39,610 | 20% |
|
9
| 8 |  | Intel | United States | Technology | 37,257 | -5% |
|
10
| 10 |  | Toyota | Japan | Automotive | 35,346 | 17% |
|
11
| 11 |  | Mercedes-Benz | Germany | Automotive | 31,904 | 6% |
|
12
| 12 |  | BMW | Germany | Automotive | 31,839 | 10% |
|
13
| 14 |  | Cisco | United States | Technology | 29,053 | 7% |
|
14
| 13 |  | Disney | United States | Media | 28,147 | 3% |
|
15
| 15 |  | HP | United States | Technology | 25,843 | -1% |
|
16
| 16 |  | Gillette | United States | FMCG | 25,105 | 1% |
|
17
| 17 |  | Louis Vuitton | France | Luxury | 24,893 | 6% |
|
18
| 18 |  | Oracle | United States | Technology | 24,088 | 9% |
|
19
| 20 |  | Amazon | United States | Retail | 23,620 | 27% |
|
20
| 21 |  | Honda | Japan | Automotive | 18,490 | 7% |
|
21
| 23 |  | H&M | Sweden | Apparel | 18,168 | 10% |
|
22
| 22 |  | Pepsi | United States | Beverages | 17,892 | 8% |
|
23
| 24 |  | American Express | United States | Financial Services | 17,646 | 12% |
|
24
| 26 |  | Nike | United States | Sporting Goods | 17,085 | 13% |
|
25
| 25 |  | SAP | Germany | Technology | 16,676 | 7% |
|
26
| 28 |  | IKEA | Sweden | Home Furnishings | 13,818 | 8% |
|
27
| 27 |  | UPS | United States | Transportation | 13,763 | 5% |
|
28
| 36 |  | eBay | United States | Retail | 13,162 | 20% |
|
29
| 34 |  | Pampers | United States | FMCG | 13,035 | 15% |
|
30
| 29 |  | Kellogg's | United States | FMCG | 12,987 | 8% |
|
31
| 31 |  | Budweiser | United States | Alcohol | 12,614 | 6% |
|
32
| 33 |  | HSBC | United Kingdom | Financial Services | 12,183 | 7% |
|
33
| 32 |  | J.P. Morgan | United States | Financial Services | 11,456 | 0% |
|
34
| 39 |  | Volkswagen | Germany | Automotive | 11,120 | 20% |
|
35
| 30 |  | Canon | Japan | Electronics | 10,989 | -9% |
|
36
| 37 |  | Zara | Spain | Apparel | 10,821 | 14% |
|
37
| 35 |  | Nescafé | Switzerland | Beverages | 10,651 | -4% |
|
38
| 38 |  | Gucci | Italy | Luxury | 10,151 | 7% |
|
39
| 42 |  | L'Oréal | France | FMCG | 9,874 | 12% |
|
40
| 41 |  | Philips | Netherlands | Electronics | 9,813 | 8% |
|
41
| 43 |  | Accenture | United States | Business Services | 9,471 | 8% |
|
42
| 45 |  | Ford | United States | Automotive | 9,181 | 15% |
|
43
| 53 |  | Hyundai | South Korea | Automotive | 9,004 | 20% |
|
44
| 48 |  | Goldman Sachs | United States | Financial Services | 8,536 | 12% |
|
45
| 51 |  | Siemens | Germany | Diversified | 8,503 | 13% |
|
46
| 40 |  | Sony | Japan | Electronics | 8,408 | -8% |
|
47
| 44 |  | Thomson Reuters | Canada | Media | 8,103 | -4% |
|
48
| 50 |  | Citi | United States | Financial Services | 7,973 | 5% |
|
49
| 52 |  | Danone | France | FMCG | 7,968 | 6% |
|
50
| 47 |  | Colgate | United States | FMCG | 7,833 | 2% |
|
51
| 55 |  | Audi | Germany | Automotive | 7,767 | 8% |
|
52
| 69 |  | United States | Technology | 7,732 | 43% | |
|
53
| 46 |  | Heinz | United States | FMCG | 7,648 | -1% |
|
54
| 63 |  | Hermès | France | Luxury | 7,616 | 23% |
|
55
| 60 |  | adidas | Germany | Sporting Goods | 7,535 | 12% |
|
56
| 57 |  | Nestlé | Switzerland | FMCG | 7,527 | 9% |
|
57
| 19 |  | Nokia | Finland | Electronics | 7,444 | -65% |
|
58
| 61 |  | Caterpillar | United States | Diversified | 7,125 | 13% |
|
59
| 58 |  | AXA | France | Financial Services | 7,096 | 5% |
|
60
| 68 |  | Cartier | France | Luxury | 6,897 | 26% |
|
61
| 49 |  | Dell | United States | Technology | 6,845 | -10% |
|
62
| 59 |  | Xerox | United States | Business Services | 6,779 | 1% |
|
63
| 62 |  | Allianz | Germany | Financial Services | 6,710 | 8% |
|
64
| 72 |  | Porsche | Germany | Automotive | 6,471 | 26% |
|
65
| 73 |  | Nissan | Japan | Automotive | 6,203 | 25% |
|
66
| 64 |  | KFC | United States | Restaurants | 6,192 | 3% |
|
67
| 56 |  | Nintendo | Japan | Electronics | 6,086 | -14% |
|
68
| 65 |  | Panasonic | Japan | Electronics | 5,821 | 1% |
|
69
| 66 |  | Sprite | United States | Beverages | 5,811 | 2% |
|
70
| NEW |  | Discovery | United States | Media | 5,756 | 0% |
|
71
| 54 |  | Morgan Stanley | United States | Financial Services | 5,724 | -21% |
|
72
| 84 |  | Prada | Italy | Luxury | 5,570 | 30% |
|
73
| 75 |  | Shell | Netherlands | Energy | 5,535 | 16% |
|
74
| 74 |  | Visa | United States | Financial Services | 5,465 | 11% |
|
75
| 70 |  | Tiffany & Co. | United States | Luxury | 5,440 | 5% |
|
76
| 77 |  | 3M | United States | Diversified | 5,413 | 16% |
|
77
| 82 |  | Burberry | United Kingdom | Luxury | 5,189 | 20% |
|
78
| 67 |  | MTV | United States | Media | 4,980 | -12% |
|
79
| 78 |  | Adobe | United States | Technology | 4,899 | 8% |
|
80
| 85 |  | John Deere | United States | Diversified | 4,865 | 15% |
|
81
| 79 |  | Johnson & Johnson | United States | FMCG | 4,777 | 9% |
|
82
| 83 |  | Johnnie Walker | United Kingdom | Alcohol | 4,745 | 10% |
|
83
| 87 |  | Kia | South Korea | Automotive | 4,708 | 15% |
|
84
| 76 |  | Santander | Spain | Financial Services | 4,660 | -2% |
|
85
| NEW |  | Duracell | United States | FMCG | 4,645 | 0% |
|
86
| 81 |  | Jack Daniel's | United States | Alcohol | 4,642 | 7% |
|
87
| 71 |  | Avon | United States | FMCG | 4,610 | -11% |
|
88
| 91 |  | Ralph Lauren | United States | Apparel | 4,584 | 14% |
|
89
| NEW |  | Chevrolet | United States | Automotive | 4,578 | 0% |
|
90
| 80 |  | Kleenex | United States | FMCG | 4,428 | 2% |
|
91
| 88 |  | Starbucks | United States | Restaurants | 4,399 | 8% |
|
92
| 92 |  | Heineken | Netherlands | Alcohol | 4,331 | 10% |
|
93
| 89 |  | Corona | Mexico | Alcohol | 4,276 | 5% |
|
94
| 86 |  | Pizza Hut | United States | Restaurants | 4,269 | 2% |
|
95
| 90 |  | Smirnoff | United Kingdom | Alcohol | 4,262 | 5% |
|
96
| 96 |  | Harley-Davidson | United States | Automotive | 4,230 | 10% |
|
97
| 94 |  | MasterCard | United States | Financial Services | 4,206 | 8% |
|
98
| 99 |  | Ferrari | Italy | Automotive | 4,013 | 6% |
|
99
| 98 |  | Moët & Chandon | France | Alcohol | 3,943 | 3% |
|
100
| 100 |  | Gap | United States | Apparel | 3,920 | 5% |
Source: http://www.interbrand.com
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