Thursday, March 6, 2014

Under Pressure from Activists, Facebook Vows to Filter Firearms Posts

In the aftermath of a revealing investigation and an outcry from Mayors Against Illegal Guns and the nationwide Moms Demand Action for Gun Sense in America group to stiffen its policies around weapons sales and postings, Facebook and Instagram have announced that they will take down posts from gun sellers and traders that do not block the posts from those under 18.

Calling the action “a series of new educational and enforcement efforts for people discussing the private sale of regulated items,” the social behemoth outlined four commitments to address the growing problem:

    Any time we receive a report on Facebook about a post promoting the private sale of a commonly regulated item, we will send a message to that person reminding him or her to comply with relevant laws and regulations. We will also limit access to that post to people over the age of 18.
    We will require Pages that are primarily used by people to promote the private sale of commonly regulated goods or services to include language that clearly reminds people of the importance of understanding and complying with relevant laws and regulations, and limit access to people over the age of 18 or older if required by applicable law.
    We will provide special in-app education on Instagram for those who search for sales or promotions of firearms.
    We will not permit people to post offers to sell regulated items that indicate a willingness to evade or help others evade the law. For example, private sellers of firearms in the U.S. will not be permitted to specify “no background check required,” nor can they offer to transact across state lines without a licensed firearms dealer.

Meanwhile, the NRA has started its own petition in support of firearms-related pages on Facebook and Instagram. But an increase in shootings nationwide has stirred the pot in the US, where brands are getting caught in the crossfire.

Since the fallout of the 2012 Sandy Hook Elementary shootings in Connecticut, the state has tightened up its laws—a likely influence behind gun manufacturer Beretta moving its manufacturing facilities out of the state to Tennessee. Starbucks, following concerted efforts from the Moms Demand Action group, labeled firearms as "unwelcome" in its stores, but said it will still abide by local right-to-carry laws. The activist group recently protested on the property of Staples' headquarters in Massachusetts and delivered a petition with over 12,000 signatures asking the retailer to stop allowing firearms to be carried in its stores.

E-commerce sites Craigslist and eBay have banned the sale of weapons, while Facebook and Instagram, not overtly e-commerce purveyors, have encouraged their users to “establish a framework for offline deals," the New York Times notes. “In some ways, the lack of an actual storefront promotes a willingness to believe there are no rules.”

Facebook's actions prove that's just not the case.


Source: brandchannel.com

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