Japanese bike maker Yamaha is calling back its super sports bike YZF R1 (998CC) in India to fix a potential problem with the super luxury bike that retails for around Rs 16 lakh.
The company said around 100 units of the bikes may be called back to
fix the defect, and this is being done as part of a global exercise.
"Yamaha Motor Co., Japan, has determined that a defect which relates to
headlight lead coupler overheating and melting, exists in YZF-R 1
motorcycle falling within certain production numbers. This headlight
sub-lead must be replaced at the earliest in the motorcycles falling
within certain production numbers," the company said.
DETROIT: The top executive of General Motors
apologized for deaths linked to the delayed recall of 1.6 million small
cars, saying the company took too long to tell owners to bring the cars
in for repairs.
Faced with a crisis just months into the job, CEO Mary Barra
has put herself front and center in the company's efforts to take
responsibility for mishandling a defect with ignition switches in small
cars, and to ward off a threat to its sales and reputation. She named a
new head of global safety, one day after telling employees that GM is
pushing to resolve safety issues more quickly.
Barra, who met
Tuesday with reporters for the first time since last month's recall,
stopped short of saying the company would compensate families of those
killed in crashes caused by faulty ignition switches. But she said GM
would do what's right for customers after it completes an internal
investigation, which she expects to take about seven months to finish. "I am very sorry for the
loss of life that occurred, and we will take every step to make sure
this never happens again," she said.
Barra is trying to
distance the GM she now runs from the pre-bankruptcy company that buried
the problem in bureaucracy. The company has acknowledged it learned
about the problem switches at least 11 years ago, yet it failed to
recall the cars until last month. Barra is likely to testify next month
before two Congressional committees investigating the recall. There,
she's sure to face questions about what went wrong at the old GM.
The Justice Department also is investigating whether any laws were broken in the way GM handled the recall.
Barra, who became CEO on Jan. 15, said Tuesday that she found out about
the switch problem in late December and had no knowledge of it before
that.
David Cole, the former head of the Center for Automotive
Research in Ann Arbor, Michigan, and the son of a former GM president,
said it was the first time in his memory that a GM CEO has apologized
for a safety problem. But the magnitude of the recall is also very rare,
he said.
"I think Mary will be extremely forthright. She won't
be blowing smoke at anybody. That's not her style," he said. "I think
she is doing exactly the right thing."
GM has to protect its
safety reputation to keep sales from falling and profits from slipping.
The company has been profitable for 16 straight quarters since emerging
from bankruptcy protection in 2009.
Barra said no one at GM has
been fired or disciplined because of the recall delays, but Mark Reuss,
the company's product development chief who also spoke with reporters,
said appointing a safety chief is only the beginning.
"This is the first change of things that need to change," Reuss said.
There were a number of questions Barra and Reuss wouldn't answer: about
why the recall was delayed; how high in the company did the information
go; and why there were communication breakdowns. They said they
preferred to wait for the results of the investigation by an outside
attorney before giving details.
Barra said GM is looking
through its database for more crash deaths that could be tied to the
ignition switch problem. That number is likely to rise above the 12
cited by the company, as GM and the National Highway Traffic Safety
Administration review accident reports and consumer complaints.
Before the meeting with reporters, GM named a veteran company engineer,
Jeff Boyer, as its new safety chief, placing a single person in charge
of recalls and other safety issues.
Reuss called Boyer a
"safety zealot" and Barra said she has known him since the 1980s. "He
will have no qualms if he has an issue or concern, of raising that
forward," she said.
On Feb. 13, GM announced the recall of more
than 780,000 Chevrolet Cobalts and Pontiac G5s (model years 2005-2007).
Two weeks later it added 842,000 Ion compacts (2003-2007), and
Chevrolet HHR SUVs and Pontiac Solstice and Saturn Sky sports cars
(2006-2007). All of the recalled cars have the same ignition switches.
The company said the ignition switches can wear from heavy, dangling
keys. If the key chains are bumped or people drive on rough surfaces,
the switches can suddenly change from the "run" position to "accessory"
or "off." That cuts off power-assisted steering and brakes and could
cause drivers to lose control. Also, the air bags may not inflate in a
crash and protect the driver and passengers.
GM is urging people not to put anything on their key rings until the switches are replaced.
Barra said she expects all the cars to be repaired by sometime in October.
Shares of General Motors Co. rose 54 cents, or 1.6 percent, to $35.17
Tuesday. The shares fell nearly 10 percent last week as the various
investigations were announced. They've risen more than 3 percent so far
this week.
If you're in NJ, please come support Tesla at the NJ Motor Vehicle Commission HQ Tues at 2p. 222 E State St., 8th Floor East Wing in Trenton — Tesla Motors (@TeslaMotors) March 11, 2014
While Elon Musk is betting that history is on his side, his toughest battle may not be persuading mainstream Americans to buy an electric car, once Tesla makes a model that's affordable enough. Musk's biggest obstacle to dialectical nirvana might well be the New Jersey auto dealers' association.
The economic might and political clout of traditional car dealers stand as the background reasons why the administration of New Jersey Gov. Chris Christie got tough with Tesla this week and blocked the brand from direct auto sales in the state. Tesla said that it may have to close its only two stores in the New Jersey market, which of course is crucial for feeding the EV appetites of high-net-worth residents throughout metro New York City.
New Jersey auto dealers subverting democratic process to try to block Tesla sales http://t.co/PLY97W1oh0 — Elon Musk (@elonmusk) March 11, 2014
"Since Tesla first began operating in New Jersey one year ago, it was made clear that the company would need to engage the Legislature on a bill to establish their new direct-sales operations under New Jersey, law," said Kevin Roberts, spokesman for Christie, according to Bloomberg.
In addition to posting an outraged blog post, Tesla responded via its VP of business development and said that the decision "was made rather abruptly and certainly without any consultation with us. There are probably a couple levels of bad faith and surreptitious behavior."
Regardless, for now Tesla is stuck with the decision. It is only one of many battles that the brand has been waging, in states around the country, to clear the way for a direct-sales model at dealerships that is as revolutionary to the industry in some ways as the battery technology in the Tesla Model S and the success of the $71,000-and-up car in the US and global marketplace.
Texas and Arizona are among the states where Tesla is fighting this battle despite the fact that Musk identified those two locations -- plus New Mexico and Nevada -- as the four states with the potential to land the huge battery-making "gigafactory" that he wants to build.
Auto dealers are independent business owners and some of the savviest and most resourceful entrepreneurs in the world. Many own sports teams and industrial titans and other enterprises as well as their auto dealerships; many own chains of dozens of car outlets. And they haven't taken kindly to previous attempts to break their monopoly on how cars are retailed in the United States. As Forbes.com noted, they may prove Musk isn't Iron Man after all.
Major established automakers tried to break that hold several years ago and failed, and now even the car brands' online sales all are siphoned through their dealership networks.
Could Musk ultimately prevail? It's possible. But it may be more likely that he focuses on advancing a brand and products that have accelerated quickly into the global consciousness and at some point in the future just decides to sell Teslas as every other vehicle is sold. And that would be just fine with New Jersey auto dealers.
Apple usually every year launches a new smartphone and this time many expects its upcoming device will be named as iPhone 6. The web world is already quite abuzz with news of the purported Apple iPhone 6.
We have here summarised all these rumours that you should know about the upcoming iPhone model.
First of all, Apple till 2010 used to launch its handsets in the June (iPhone 1st Gen in June 2007 while iPhone 3G in June 2008) or July ( iPhone 3GS in July 2009, and iPhone 4 July 2010). However, since 2011, it shifted the cycle to September-October - iPhone 4s (October 2011), iPhone 5 (September 2012), iPhone 5s (September 2013). So going by this product cycle of Apple, we can assume that the iPhone 6 may be announced this September. Since Apple iPhone 5s launched in India October last year, soon after its global launch in the previous month, we expect iPhone 6 to hit Indian shores immediately after its global launch as well.
We have here summarised all these rumours that you should know about the upcoming iPhone model.
First of all, Apple till 2010 used to launch its handsets in the June (iPhone 1st Gen in June 2007 while iPhone 3G in June 2008) or July ( iPhone 3GS in July 2009, and iPhone 4 July 2010). However, since 2011, it shifted the cycle to September-October - iPhone 4s (October 2011), iPhone 5 (September 2012), iPhone 5s (September 2013). So going by this product cycle of Apple, we can assume that the iPhone 6 may be announced this September. Since Apple iPhone 5s launched in India October last year, soon after its global launch in the previous month, we expect iPhone 6 to hit Indian shores immediately after its global launch as well.
Though the launch time is quite expected, it is the screen size of iPhone 6 that is keeping all on their toes. Apple has till now stuck to the 4 inch size in its iPhone models even when all other handset makers have moved to 5+ inch screen segment especially when it comes to flagship devices. Many analysts expect the iPhone 6 to come with a bigger screen - 4.5 to 6 inch.
Apple has taken utmost care about the resolution of its devices. In iPhone 5s, the 4 inch screen has 1136 x 640 Pixels resolution, which translates to 326 ppi pixel density. So if iPhone 6 at all comes with a 6 inch touchscreen, it might have full HD resolution and in case of a 4.5 or 5 inch screen, Apple might arm it with HD resolution.
Meanwhile, a website called Digitaltrends.com, claimed that there is a possibility of Apple using a sapphire screen on the new iPhone mode that would make its screen "nearly indestructible". The website also cited rumours of Apple and the sapphire screen company, GT Advanced having a $578m contract, with Apple looking to build its on facility in Arizona to make the screens. With LG and Samsung announcing their curved display bearing phones, few also are hoping for a flexible display in the iPhone 6.
According to reports, the iPhone 6 will come in three storage versions - 16 GB, 32 GB and 64 GB. Many also expects Apple to break its tradition this time by arming its new flagship with an expandable storage slot; one report said that upto 128 GB internal or expandable storage is expect from iPhone 6.
The California (USA) based company always introduces a new version of its iOS operating system with its flaghship device every year. Last year, it showcased the iOS 7 and analysts expecting it to announce the so called iOS 8 version.
Last year, Apple put off many technology enthusiast by not arming its iPhone 5s with NFC but this time analysts are quite hopeful of the nifty file sharing tech in the new model.
Meanwhile, Sam Beckett - a noted designer - has come out with a concept model (see the image) of iPhone 6 which he is referring to as iPhone Air (on the lines of recently released iPad Air). As per his concept, iPhone Air will sport a 4.7-inch screen supporting a resolution of 1920x1080p. It is 7mm thin, about 0.6 mm thinner than its predecessor. Other features include the use of sapphire crystal as opposed to Corning Gorilla Glass, as well as a 10-megapixel camera and a faster A8 chip. More fromThe Mobile Indian
Though the launch time is quite expected, it is the screen size of iPhone 6 that is keeping all on their toes. Apple has till now stuck to the 4 inch size in its iPhone models even when all other handset makers have moved to 5+ inch screen segment especially when it comes to flagship devices. Many analysts expect the iPhone 6 to come with a bigger screen - 4.5 to 6 inch.
Apple has taken utmost care about the resolution of its devices. In iPhone 5s, the 4 inch screen has 1136 x 640 Pixels resolution, which translates to 326 ppi pixel density. So if iPhone 6 at all comes with a 6 inch touchscreen, it might have full HD resolution and in case of a 4.5 or 5 inch screen, Apple might arm it with HD resolution.
Meanwhile, a website called Digitaltrends.com, claimed that there is a possibility of Apple using a sapphire screen on the new iPhone mode that would make its screen "nearly indestructible". The website also cited rumours of Apple and the sapphire screen company, GT Advanced having a $578m contract, with Apple looking to build its on facility in Arizona to make the screens. With LG and Samsung announcing their curved display bearing phones, few also are hoping for a flexible display in the iPhone 6.
According to reports, the iPhone 6 will come in three storage versions - 16 GB, 32 GB and 64 GB. Many also expects Apple to break its tradition this time by arming its new flagship with an expandable storage slot; one report said that upto 128 GB internal or expandable storage is expect from iPhone 6.
The California (USA) based company always introduces a new version of its iOS operating system with its flaghship device every year. Last year, it showcased the iOS 7 and analysts expecting it to announce the so called iOS 8 version.
Last year, Apple put off many technology enthusiast by not arming its iPhone 5s with NFC but this time analysts are quite hopeful of the nifty file sharing tech in the new model.
Meanwhile, Sam Beckett - a noted designer - has come out with a concept model (see the image) of iPhone 6 which he is referring to as iPhone Air (on the lines of recently released iPad Air). As per his concept, iPhone Air will sport a 4.7-inch screen supporting a resolution of 1920x1080p. It is 7mm thin, about 0.6 mm thinner than its predecessor. Other features include the use of sapphire crystal as opposed to Corning Gorilla Glass, as well as a 10-megapixel camera and a faster A8 chip. More fromThe Mobile Indian
01. Penguin Books Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners.
Developed by team at McCann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity
02. Moms Demand Action
Moms Demand Action as if a Kinder Egg is banned in the US to protect children, why not assault weapons?Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.
'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball. One child is holding something that's been banned in America to protect them, with the audience asked to guess which one.
03. Expedia
This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase.
With over 9,000 airports around the world, each with its own three-letter code to choose from, the team created a series of prints, using a tagline in the form of passport stamp, which says 'Find whatever floats your boat'.
04. Whiskas
The 'Big Cat, Small Cat' campaign depicts a small furry feline as a big cat in the wildAbbott Mead Vickers BBDO Whiskas campaign features a household cat in various scenarios in the wild of Africa. Highlighting the basic instincts in a cat, the clever 'Big Cat, Small Cat' campaign was shot by photographer George Logan.
Depicting a small furry feline as a big cat in the wild, the series of prints include the domestic animal hunting down gazelles, elephants and zebras in the wild. And we're particularly fond of the ad that shows fully grown male lion bonding with the same cat as if they were family.
05. Mini
We love this clever Halloween-inspired Mini campaignWhen you have such an iconic product as the Mini, you don't always have to do something particularly clever or involved to make your point. And this silly campaign, casting the much-loved motor in an uncharacteristically sinister light, struck just the right note of fun for us last Halloween.
06. WWF
BBDO Spain created this powerful print ad to highlight the issue of extinctionEarlier this month, BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.
07. Velo marathon
AD McCann Vilnius designed this clever print ad for the annual Velo marathonWe love this design for the European Velo Marathon, an annual biking event in which around 10,000 cyclists take part. Designed by McCann Erickson, Lithuania, the clever concept features a city-like scene set on the gears of a bike, accompanied by the tagline 'Move the City'.
08. Volkswagen
Turn on your adventure with this new print ad campaign for VolkswagenTo advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.
09. Alzas Bajas magazine
This beautiful print ad was developed by JWT for Argentinian magazine Alzas BajasThis beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'.
10. McDonald's
TBWA Shanghai developed this cool new print ad featuring a box of fries carved out of a potatoMcDonald's is constantly coming up with innovative new ways of advertising, this brilliant print ad being its latest offering. The eye-catching design, created by TBWA Shanghai, features a box of fries, carved from the very ingredient from which they're made.
11. Beck's: Art in Progress
Vault49 bring their illustrative skills to the table once againBritish born, New York-based design studio Vault49 brought its inimitable style to this illustration-led campaign for Beck's beer. Reflecting a growing trend for production-line-style visuals that reflect the creation process - also noticeable in Nike's Reuse-a-Shoe campaign - the ad explores the different elements that go into a bottle of Beck's, from an imaginative, conceptual viewpoint rather than a literal representation of the production process.
12.Pantone: Rain Edition
Rainwater is given a splash of colour in this print adA collaborative effort between Italian creatives Giuliano Lo Re and Matteo Gallinelli, this inspiring campaign for Pantone puts colour front and centre, as you'd expect for the kings of the special ink. But rather than play the well-worn rainbow card, the duo opted to explore the relationship between colour and water - particularly rainwater.
13. Marmite: Don't Forget It
You won't forget Marmite in a hurry with this series of print adsAdam&EveDDB have gone one step further with the 'Love it or hate it' theme in this latest print and TV campaign for Marmite, satirising animal cruelty appeals by "raising awareness" of woefully neglected Marmite jars across Britain. You can watch the accompanying TV commercial here.
14. Free the children
A hard-hitting campaign from Mohawk CollegeThis hard-hitting print ad aims to raise awareness of child labour. With the tag line 'less than 5% of the world's fashion budget would put every child in school,' the team at Mohawk College have certainly hit home with this simple but effective offering.
15. Orquesta Sinfónica Nacional
Video games music are depicted in these brilliant print adsCosta Rica based advertising agency Garnier BBDO came up with this brilliant campaign for Orquesta Sinfónica Nacional with the idea of 'video game music'. The set of ads feature a Playstation 3 controller as well as a joy stick and an old school Nintendo controller.
16. Duracell
We love print ads that come out of left field - and this is certainly one of themTerrifying but brilliant, this is one of those print ads that shouldn't work but somehow does. The advertisement for Duracell features a sinister-looking doll in the doorway of a little girl's playroom, accompanied by the tagline 'Some toys never die'.
Developed by advertising agency Grey in Singapore, this is certainly a unique way to promote longer-lasting batteries. It's a bit left-field, and completely terrifying, but we love it nonetheless.
17. Dog Chow
There aren't many print ads that treat dogs so badly - but no animals were harmed in the making of this commercialThe best print ads manage to combine brilliant art direction whilst still maintaining the brand's image and ethos. And here's a great example that instantly put a smile on our faces.
Dog Chow is a brand new dog food from Purina and Columbian designer Cristhian Ramírez was tasked with creating a series of ads for its latest campaign, entitled 'Stop treating your dog like a trashcan'. The creative director and head of art at Publicis, Ramírez produced a number of striking character designs that really hit home when it comes to the health of your dog.
18. SANCCOB
Inspired by the artwork of Dutch graphic artist M.C. Escher, these print ads feature clever optical illusionsA species in rapid decline, the African penguin needs help. South African advertising agency Bittersuite and SANCOOB, a non-profit organisation that aims to protect threatened seabirds, recently developed this innovative series of print ads to raise awareness of the penguin's critical situation.
Inspired by the artwork of Dutch graphic artist M.C. Escher, two of the designs feature clever optical illusions to draw the viewer in for a closer look and get their message across. The third draws inspiration from optometrists' eye charts, featuring a timeline of different sized penguins to show the decline in the species.
19. Ottawa International Animation Festival (OIAF)
The cartoon-style characters and graphics in these print ads maintain a fun, tongue-in-cheek elementAd agency McMillan encourage animation lovers to rediscover the child inside with this new print ad campaign promoting the Ottawa International Animation Festival (OIAF).
Each of the five print ads features a gorgeous illustration and the tagline 'Get in touch with your inner child'. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.
20. Dumb Ways to Die
From digital to print - Dumb Ways to Die works perfectly with bothBack in November, Melbourne Australia's Metro train system decided to take a different approach to public safety video. Their ad 'Dumb Ways to Die' - featuring animated characters playing out the lyrics of a comedy song about idiotic deaths - quickly became a viral hit and won a series of awards. The campaign, created in conjunction with Melbourne ad agency McCann, has now inspired a series of print ads - and they're just as brilliant. We love how the cuteness of the character designs is balanced by the goriness of their deaths.
21. Publinews Braille Edition
Lady Gaga's illustration is accompanied by the braille caption 'She recovers in a golden wheelchair', which refers to her recent request for one after hip surgeryInternational journal Publinews recently commissioned ad agency el Taier/Tribu DDB and creative director Jorge Solórzano to create a set of prints to advertise its braille edition. The minimalist ads feature illustrations of Lady Gaga, Hugo Chavez, Kim Jong, Lionel Messi and Pope Francisco among delicate fingerprints. Each is accompanied by a caption relating to recent news about each individual.
22. Wacom Bamboo
Creativity has no boundaries in this new print campaign for Wacom BambooTo promote design tablet king Wacom's popular Bamboo products, art director and illustrator Maria Molina developed this set of prints under the tagline 'Creativity has no boundaries'. The series includes three illustrations, each featuring various designer tools with a twist. Bright colours, minimal text and simple graphics work perfectly together in this campaign.
23. Holes
Ad agency Grey New York developed this hard-hitting print campaign for non-profit organisation States United to Prevent Gun ViolenceThis hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA's antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline 'Bullets leave bigger holes than you think'.
24. SMS mistype
Get the message?We all know the dangers of using a mobile phone while driving. But we really like the simple but clever way ad agency Gitam BBDO points out the obvious facts in this road safety message from car manufacturer Opel. The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. A simple but really effective concept.
25. Pie Chart
The Guardian shows its readers that with its publication they get the full storyUK newspaper The Guardian recently commissioned advertising agency BBH London to create this eye-catching print to show its readers they get the full story. The print is clean and cleverly designed to convey its message. With a purple background, the piece features a simple pie chart, The Guardian logo and a legend with the words 'the whole picture' next to each colour.
26. Dallas Farmers Market
Fresh veg makes up a box of fries in this clever campaign for Dallas Farmers MarketHealthy foods at affordable prices. That's the message behind this clever campaign from ad agency Firehouse for Dallas Farmers Market. Illustrations of fresh fruit and veg cleverly make up a box of fries, hamburger, bag of sweets, and an ice cream in the series of colourful posters.
27. Powers Whiskey
Taylor James and Andy Glass joined forces to create this cool print campaign for Powers WhiskeyPowers is the second biggest whiskey brand in the Republic of Ireland. To promote it, photographer Andy Glass collaborated with creative production studio Taylor James, resulting in a series of gorgeous prints depicting its honey notes, earthy tones and distinctive barley essence. The Taylor James team integrated Glass's landscape photography into the liquid and retouched the four images to create a beautifully photorealistic look for the outdoor print campaign.
28. Schusev State Museum of Architecture
Discover the full story of some of Russia's most famous buildings at the Schusev State Museum of ArchitectureThis beautiful illustration of St Basil's church in Moscow was created by ad agency Saatchi & Saatchi to promote the information available at the Schusev State Museum of Architecture. The campaign features a series of beautiful photographs of famous Russian landmarks, all of which travel underground and feature the tagline 'Discover the full story'.
29. OndAzul NGO: Sardine
Click the image to see the full size adWith a tag line of, "Is it what you expect to find in the sea? Neither do the fishes", there's plenty you can work with. Advertising agency Quê based in Brazil went with this strong idea across three print ads.
The photography is exceptional, with the clashing colours and careful shadow work. We especially fell in love with the font used for the hard-hitting slogan - almost childlike, it evokes the innocence of nature and the danger that the sea faces.
30. Parma Dairy Products: Story
Click the image to see the full size adDairy products often try to target the parent market as we all know that kids need it to grow big and strong. Sometimes, these ads can seem a little forced and often appear a bit too cutesy for our liking but this effort from El Taier/Tribu DD is brilliant.
Using two instantly recognisible stories for both parent and child, this advert will appeal to both. The simple illustration makes it clear and consise without being too busy. The campaign features cameras and games consoles but it's this sweet story approach that really caught our eye.
31. Baruel Foot Deodrant: Puppet dumped Click the image to see the full size adAt first glance, we didn't quite get this ad. But a little look closer and we can see the attention to detail and brilliant art direction that's been gaining this ad a lot of love. As it's for a foot deodorant, the puppets are actually being controlled by feet instead of hands; a humourus touch to a not-so-sexy brand.
Created by advertising agency Z+ Comunicação in São Paulo, Brazil, the whole series features a number of dumping situations including bosses and landlords. We fell in love with the puppets themselves - click on the image to see the incredible detail.
32. Wrigley's Orbit: Chicken
Click the image to see the full size adWrigley's have a history of doing some great print advertising work and this campaign is no exception. The colouring and illustration are what initially caught our eye but the silly slogan it ties in with works perfectly. "Don't let lunch see breakfast", just look at the poor chicken's face!
The illustration was crafted by Gabi Kikozashvili, with advertising agency Gitam BBDO leading the campaign. The other ad features a cow mourning its milk but we like the chicken best!
33. MasterCard Canada: Women's Golf
Click the image to see the full size adTackling women's sport in advertising can be tricky. If you over-feminise, it can mean the wrath of many but if you don't experiement enough, it could mean a lousy campaign. Thankfully, Mastercard have mastered the subject matter with this clever and cute ad for the Women's golf tournament.
Applying their well known 'priceless' slogan, this campaign was created by Canadian advertising agency MacLaren McCann. The photo editing and treatment of the colours are what makes this one.
34. B&B Hotels: Bacon
Click the image to see the full size adThis smart ad from creative German agency Publicis is a work of art. Bed and breakfast adverts can often be dull and regurgitated in their concepts but this campaign is a feast for the eyes.
Engaging the reader with quirky manipulation, it takes a while for the art direction to really sink in but once it does, we instantly fell in love. The rest of the series features a cheese sandwich as well as sausages on toast but we picked this purely for the egg yolk pillow!
35. National Geographic Kids Magazine
Click the image to see the full size adNational Geographic are arguably the most well-respected nature experts but kids these days may not take notice of them thanks to the ever-expanding array of distractions in games consoles and social networking sites.
Cape Town's advertising agency FoxP2 took matters in their own hands and decided to combine the two - nature and technology. The instantly recognisible blue bird, crafted in 3D software juxtaposed next to the beautiful real life bird makes nature stand out for all the right reasons. Instantly eye-catching!
36. Panasonic 3D TV
Click the image to see the enlarged adThis print advertising campaign from Panasonic immediately caught our eye. It's clever and funny whilst showing off the technology to its fullest potential. They certainly had some very talented hands on board including creative director Christian Quintana, art director Edison Saravia, illustrator Ricardo Salamanca and photographer Patricio Pescetto.
The attention to detail in this ad, on the likes of the dinosaur and the shadow/lighting effects, make all the difference. The 'old-fashioned' furniture also showcases the juxtaposition of the Panasonic 3D television, nicely highlighting the product.
37. Celcom Broadband
Click the image to see the full size adThe art direction in this campaign really blew us away. The use of paper is a tried and tested method, but Celcom manage to make it their own and highlight their tag line 'Plug in. Blast Off.' The idea is that their customers are able to access the internet wherever they are, whenever they want and whatever they need it for; hence the endless array of paper objects projecting from the dongle.
This print ad has a childish feel to it that showcases the imagination and limitless world of the internet. A simple concept faultlessly executed, which makes for a great campaign from M&CSaatchi.
38. Scrabble Squirrel
Click the image to see the enlarged adScrabble has been around for decades, and has popped up in plenty of print advertising campaigns. However it was this offering, taglined 'The surprising power of words', that has gained critical acclaim. We love the playful illustration and the huge metaphorical squirrel finally getting its revenge on the fox.
Of course, in the game the word 'squirrel' would receive more points than the word 'fox', which explains the idea behind this print advertising. Hats off to art directors Heeral Desai Akhaury and Pushkar Shintre for their mischievous take on a much-loved family board game.
39. Maximidia Seminars: Vintage Twitter
Click the image to see the enlarged adWe love a bit of vintage at Creative Bloq and this print advertising campaign is a great example of how quickly technology and obsessions with social media change. The series contains plays on Facebook, Skype and YouTube, which has had graphic designers praising ad agency Moma for their innovative campaign.
The juxtaposition of an old-fashioned, tired looking print advert, with its old-school font and traditional illustrations compared to the brightly coloured logo of MaxiMedia, helps make the brand and the ad's purpose stand out instantly. A job well done.
40. Tooth Avenue Dental Care
Click the image to see the enlarged adThere's nothing like a fantastic execution of clay models and this campaign from DM9JaymeSyfu does just that. Everyone hates going to the dentist (especially kids), so what better way to entice them than with this cute play on the big bad wolf? The wolf's teeth pop out of the page, solidifying the ad's success for its purpose.
The colours also play a huge part in the execution, as its use of yellow and blue undertones make this print ad comforting whilst still being bright enough to catch the reader's eye. A campaign to make you smile.
41. Pilot: Water Restraint
Click the image to see the enlarged adWith a tagline of 'Pilot. Water Resistant,' the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.
The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.
42. ThaiHealth Promotion Foundation: Bike
Click the image to see the full size adWe've all seen the television campaigns and disturbing print advertisements for driving awareness. It seems to always feature an image of a recently deceased pedestrian or a horrific crash. But instead of using these traditional tactics, advertising agency BBDO in Bangkok came up with this hugely creative idea.
The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.
43 Bosch
Click the image to see the enlarged adHats off to the effects team behind this brilliant piece of print advertising for Bosch. The wood effect is striking for all the right reasons whilst still being able to ensure it doesn't look overdone and ridiculous. The tagline for the campaign, 'unexpectedly powerful', is expertly showcased; the power of the drill has actually spiralled the wall.
Now, we know most consumers wouldn't like this to actually happen to their wall but the point is put across. The colour blending is also hugely impressive. This print advert is instantly eye-catching, which after-all, is pretty important in this business!
44. Kitchen Aid Blender
Click the image to see the enlarged adThis quaint ad didn't need any frills to get its message across. It's for Kitchen Aid, a high-tech blender which is used for smoothies and such. Of course, bananas and strawberries will get throw into the mix and this campaign simple executes the finished product: a strawana? a banaberry?
Anyway, we love the use of colour; the attention to detail; and the expert shadow effects. The small details are what could make or break a print advertising campaign, and we think it's a winner.
45. Band Aid: Hulk
Click the image to see the full size adThe recent release of Avengers Assemble saw Hulk thrust into the spotlight once more. We're certainly not complaining (he's awesome!) and it certainly calls for endless creative executions. This print advertising campaign from Band Aid showcases the ability of using a well-known character to the maximum effect.
There's no text or tag-line; just the clean image of Hulk's hand, along with the product in the bottom left-hand corner. It perfectly executes the product's strength thanks to applying it to the world's strongest character. No words needed!
